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Celebrating Joanna Gaines: A Journey Through Her Iconic Design Collaborations

Updated: Sep 25

For our 4th celebrity collaboration, we want to showcase the queen of Modern Farmhouse, Joanna Gaines. She has partnered with over 5 different brands to bring her ship-lap loving vibe to every price point. Joanna Gaines is a designer, renowned for her ability to create spaces that are both beautiful and inviting. We will be taking you through some of Joanna Gaines’ most influential interior design collaborations, each showcasing her signature style and dedication to making homes feel special.


Joanna Gaines' most well-known partnership is with Target to create the Hearth & Hand line, making her signature style accessible to everyone. This collection offers a range of home decor, kitchenware, and seasonal items, all designed to bring a cozy, lived-in feel to any home.

Key Pieces:

  1. Decorative Accents: From throw pillows to vases, these items add subtle elegance and warmth to any space.

  2. Kitchen Essentials: The collection includes beautifully designed dishware, cookware, & utensils that make everyday tasks a joy.

  3. Seasonal Decor: Her holiday collections bring festive charm to any home, with items that celebrate the seasons in style.


In collaboration with LOLOI Rugs, Joanna Gaines created a line of rugs that are as stylish as they are durable. These rugs feature a range of patterns, from vintage-inspired designs to modern geometrics, all crafted with the highest quality materials.

Key Pieces:

  1. Vintage-Inspired Rugs: These rugs bring a sense of history and warmth to any room, with intricate patterns and rich colors.

  2. Modern Designs: For those who prefer a contemporary look, the collection also includes sleek, geometric patterns that add a touch of modern flair.

  3. Durable Quality: Made to withstand the test of time, these rugs are perfect for high-traffic areas and busy households.


Joanna Gaines’ partnership with Wayfair expands her reach even further, offering a wide range of furniture and decor that embody her signature farmhouse style with a modern twist. This collection is designed to be both beautiful and practical, making it easy to create a cohesive and stylish home.

Key Pieces:

  1. Elegant Furniture: From rustic dining tables to chic upholstered chairs, the furniture pieces are versatile and timeless.

  2. Stylish Storage Solutions: Functional yet stylish storage options like bookcases and cabinets that help keep your home organized and beautiful.

  3. Charming Decor: Accessories like vintage-inspired clocks, lanterns, and mirrors that add a touch of Joanna’s charm to any room.


Joanna Gaines’ collaboration with Anthropologie offers a collection that is both whimsical and sophisticated. Known for its eclectic and bohemian style, Anthropologie provides the perfect platform for Joanna to explore more playful and artistic design elements.

Key Pieces:

  1. Artful Wallpaper: Featuring bold patterns and rich colors, these wallpapers can transform any room into a work of art.

  2. Unique Furniture: Pieces like intricately carved dressers and vintage-inspired chairs that serve as statement pieces in any space.

  3. Decorative Accessories: From vibrant throw pillows to quirky ceramics, these items add a layer of personality and creativity to your home.


Joanna Gaines’ collaboration with Bed Bath & Beyond bought her signature aesthetic to an array of home essentials. This collection featured everything from bedding to bathroom accessories, designed to add a touch of elegance and comfort to your daily routines.

Key Pieces:

  1. Cozy Bedding: Luxurious and inviting, the bedding sets are perfect for creating a restful and stylish bedroom sanctuary.

  2. Bathroom Accessories: Thoughtfully designed items like soap dispensers, towels, and bath mats that add both functionality and charm to your bathroom.

  3. Decorative Items: From framed prints to decorative trays, these pieces help you infuse every corner of your home with Joanna’s signature style.


Our Thoughts on Joanna Gaines’ Collaborations

At Smith Interior Design, we admire Joanna Gaines for her ability to blend style, comfort, and practicality in all her designs. Her collaborations reflect a commitment to quality and an eye for detail that ensures every piece is both beautiful and functional. Her work is:

  1. A Comfortable Style: Joanna’s designs pulled the farmhouse aesthetic into the modern era. By updating the tired color palette and pulling in more natural materials, she has created the Farmhouse style for the 21st century.

  2. Accessibility: Through her various collaborations, Joanna has made high-quality, beautiful design accessible to a wide audience.

  3. Inspiration: Her collections provide endless inspiration, encouraging us to create homes that reflect our personal style and values.

Joanna Gaines’ numerous collaborations are a celebration of thoughtful design and quality craftsmanship. From humble beginnings in a small Texas town to a ubiquitous brand, Joanna and her husband Chip have become household names and innovators in the Modern Farmhouse style!

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